The United States of America is a place I've grown to love and cherish, but now a place I'm about finished with (as far as this course is concerned).
However, I will definitely be packing some insights from my research on account service overseas in my suitcase when I continue this project in the U.K.
However, I will definitely be packing some insights from my research on account service overseas in my suitcase when I continue this project in the U.K.
highlights from my topline presentation
After I spoke to my experts (read more about them here) I matched my insights with my secondary research on US business communication techniques. This website was incredibly helpful in summarizing generally accepted communication trends among american business people.
During my in-depth interview with Jason Schafer, he expanded on the general guidelines by providing personal anecdotes.
During my in-depth interview with Jason Schafer, he expanded on the general guidelines by providing personal anecdotes.
Plan for U.K. research
World Business Culture provided a matching page for UK business communication techniques that I plan to test when interviewing my U.K. experts.
One tip said that "Meetings are reasonably formally structured, roughly following a predetermined agenda ..." This could be a key difference between the U.S. account service department and the U.K.
So far I am waiting to hear back from my three contacts. I plan to interview Pedro Martins, a director a TotalMedia UK. I am also tracking down an account director at Tag media (located right in Clerkenwell). My third contact will be a friend of Wendy Wardell. He works at the London branch of JWTaction in account service.
One tip said that "Meetings are reasonably formally structured, roughly following a predetermined agenda ..." This could be a key difference between the U.S. account service department and the U.K.
So far I am waiting to hear back from my three contacts. I plan to interview Pedro Martins, a director a TotalMedia UK. I am also tracking down an account director at Tag media (located right in Clerkenwell). My third contact will be a friend of Wendy Wardell. He works at the London branch of JWTaction in account service.
Overall project insights
When I registered for this course in early 2013, I hadn't decided what my "area of expertise" would entail. The only definite thing I knew was that I would be focusing on an advertising related topic (which, is possibly the most general an idea can be).
Also in early 2013 I registered for a course titled "Advertising Account Management" Until then, my advertising courses had only explained the creative side of agency life and skimmed over many of the other important roles. In a way, taking an account management class sparked the idea to learn more about this crucial role.
Through my research, I found out just how crucial the account service role is, and that it's purpose can be generalized across almost any communication. I became fascinated with it. This project has given me a much more clear idea of what I want to do with my advertising degree.
Also in early 2013 I registered for a course titled "Advertising Account Management" Until then, my advertising courses had only explained the creative side of agency life and skimmed over many of the other important roles. In a way, taking an account management class sparked the idea to learn more about this crucial role.
Through my research, I found out just how crucial the account service role is, and that it's purpose can be generalized across almost any communication. I became fascinated with it. This project has given me a much more clear idea of what I want to do with my advertising degree.