However, I will definitely be packing some insights from my research on account service overseas in my suitcase when I continue this project in the U.K.
highlights from my topline presentation
During my in-depth interview with Jason Schafer, he expanded on the general guidelines by providing personal anecdotes.
Plan for U.K. research
One tip said that "Meetings are reasonably formally structured, roughly following a predetermined agenda ..." This could be a key difference between the U.S. account service department and the U.K.
So far I am waiting to hear back from my three contacts. I plan to interview Pedro Martins, a director a TotalMedia UK. I am also tracking down an account director at Tag media (located right in Clerkenwell). My third contact will be a friend of Wendy Wardell. He works at the London branch of JWTaction in account service.
Overall project insights
Also in early 2013 I registered for a course titled "Advertising Account Management" Until then, my advertising courses had only explained the creative side of agency life and skimmed over many of the other important roles. In a way, taking an account management class sparked the idea to learn more about this crucial role.
Through my research, I found out just how crucial the account service role is, and that it's purpose can be generalized across almost any communication. I became fascinated with it. This project has given me a much more clear idea of what I want to do with my advertising degree.