All this research is finally seeming to coincide with expert opinions, and I'm gaining new insights every time I dig a little deeper.
Recently I visited MarcusThomas, a Cleveland Agency and shadowed one of my expert interviewees, Jason Schafer.
Friday, instead of sitting in lectures hearing stories of the "agency life" I went undercover and watched it all play out.
Recently I visited MarcusThomas, a Cleveland Agency and shadowed one of my expert interviewees, Jason Schafer.
Friday, instead of sitting in lectures hearing stories of the "agency life" I went undercover and watched it all play out.
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Jason calls a client to resolve an issue. between art directors from the client and from his own team.
Visiting MarcusThomas helped put into perspective what all my interviewees have been trying to explain. It was definitely a day well spent.