Sales Education KitDeveloped concept and executed production of sales resources kit aimed to introduce new dealer customers. Kit materials focused on educating and differentiating a new material in the marketplace. Online portal with login offered resources in digital format and created way to contact sales rep easily and efficiently.
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project managementWorked to develop and implement agency-wide project management process - including project phases, hours tracking, timeline development, quality assurance, budget monitoring, documentation, file organization and team member collaboration. Evaluated and tested several project management software options and led efforts to onboard all employees to new process.
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Email marketingDesigned and drafted content for monthly newsletter series for several clients. Implemented automated email programs for webinars, brand awareness and sample request programs. Automated programs included lead scoring and sales team notification. Experience with multiple automation platforms including:
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Social Media
Wide variety of work with social media in various platforms - both organic and paid. Also conducted several social media audits for new business proposals and new client on boarding.
Organic social media experience includes:
Paid social media experience includes:
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Content MarketingLaunched multi-audience blog for B2B client in building products manufacturing. Content featured variety of topics - from product specific to industry trends to installation techniques and best practices. Blog articles were used as part of a larger content marketing and digital campaign to grow awareness and position the client as a thought-leader and education resource in the industry.
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digital co-op CampaignCreated multi-audience campaign on behalf of distribution company to promote decking line for summer. Designed landing page and social, display ads. Campaign ran for four months during peak building season, monthly reports and optimizations made to monitor and improve conversion rate.
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rebranding & communications planning - Non ProfitCampaign compiled while at BRUNNER for a local anti-bullying performing duo.
I worked with a team of 8 interns in Pittsburgh and Atlanta to rebrand and establish a communications strategy for Josh & Gab. I contributed to rebranding efforts and lead social media planning. |
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Integrated Campaign PlanningCasebook detailing work done for the Advertising Campaigns capstone course. at Kent State University.
I was the Account Executive on a team of seven other students. Together, we developed an IMC campaign for Buitoni and presented to the client and agency. |
Audience Personas & MessagingBrand Immersion presentation as a part of the Account Management Course at Kent State University.
I explored IKEA and its connection to two target audiences — Baby Boomers and Millennials. |
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